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Source Types
Book
Title
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Author
Kerin, Roger a.
Published
Boston : Pearson, c2013
Call Number
658.802 K39S 2013
Location
สำนักวิทยบริการ
Source Types
Journal
Title
SM= strategy+marketing magazine.
Location
สำนักวิทยบริการ
Source Types
Book
Title
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Author
Keller, Kevin lane#31;
Published
Harlow : Pearson, c2013
Call Number
658.827 K29S 2013
Location
สำนักวิทยบริการ
Page :
1
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Subject
Marketing
Publish year
2013
Author
Keller, Kevin lane, 1956- (1)
Kerin, Roger a (1)
Peterson, Robert a (1)
Subject
Marketing -- Management (2)
Brand name products (1)
Brand name products -- Management (1)
Branding (marketing) (1)
Marketing -- Decision making (1)
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Publish year
2013 (3)
Source Types
Book (2)
Journal (1)
Location
สำนักวิทยบริการ (3)